MEDDICC (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion) is a widely-used sales methodology in the Philippines. Companies in the country leverage the MEDDICC framework to streamline their sales processes, identify key decision-makers, and effectively address customer pain points. By following the structured approach of MEDDICC, businesses in the Philippines can improve their sales efficiency and increase their success rates. This methodology has proven to be effective in helping organizations navigate complex sales cycles and secure profitable deals in the competitive Filipino market.
