The Pakistan IT Industry Association (P@SHA) is an organization based in Pakistan that represents the country’s IT industry. P@SHA aims to foster growth and innovation in the Pakistani IT sector by providing a platform for collaboration, advocacy, and knowledge sharing. It works towards creating a conducive environment for IT companies, promoting talent development, and facilitating international partnerships. P@SHA also plays a crucial role in advocating for policy reforms and encouraging entrepreneurship in the IT industry. Through its initiatives and engagements, P@SHA strives to position Pakistan as a hub for Information and Communication Technology (ICT) excellence.