Philip Morris International (PMI) is a renowned multinational tobacco company with a strong presence in Pakistan. Committed to a smoke-free future, PMI is revolutionizing the industry by focusing on developing and marketing smoke-free alternatives. With their groundbreaking product, IQOS, PMI offers adult smokers a potentially reduced-risk product that heats rather than burns tobacco. By investing in research and development, PMI aims to replace traditional cigarettes with smoke-free alternatives in the near future, emphasizing their commitment to improve public health. Through innovation, sustainability, and a vision for a smoke-free world, PMI is challenging norms and reshaping the tobacco industry.
