Digital Marketing Specialist Jobs at Point Blanc Media in Karāchi, Sindh

Point Blanc Media is currently accepting applications for the position of Digital Marketing Specialist in the Sindh area. The job type available for this position is Full-time.

We are looking for candidates who possess proficient Marketing and Sales skills and have a minimum of Entry level in the respective field. In addition to technical expertise, we highly value traits such as honesty, discipline, and a strong sense of responsibility in our prospective employees.

The company offers a competitive estimated salary of approximately Rs 23,000 - Rs 90,000 (per Month). However, it is important to note that the final salary offer may vary and is subject to the discretion of the company.

Point Blanc Media operates within the Advertising Services industry. If you are interested in applying for this position and joining our esteemed organization, we encourage you to submit your application promptly.

Job Information

Job Description

Responsibilities:

• Responsible for daily planning, execution, monitoring, and optimization of various paid social campaigns on platforms like Facebook, Instagram, and TikTok.
• Handle daily planning, execution, monitoring, and optimization of SEM and display campaigns using Google Adwords.
• Utilize a rigorous test-and-learn methodology to continuously optimize campaign performance.
• Monitor results daily with a focus on improving acquisition quality and enhancing CPA/ROAS metrics.
• Analyze data and provide reports and insights to drive continuous performance improvements.
• Develop media plans and closely monitor campaign budgets.
• Prepare accurate reports detailing the overall performance of marketing campaigns.
• Offer recommendations, ideas, and suggestions to enhance the team’s technical, analytical, and reporting skills. Develop corrective action plans to address challenges and opportunities.
• Collaborate with advertising and media experts to improve marketing outcomes.
• Stay up-to-date with industry trends to ensure relevancy in digital marketing approaches and implement analytics and insights strategies.
• Evaluate key metrics affecting website traffic, service quotas, and target audience engagement.
• Lead, coach, monitor, and manage the team to achieve performance results, and ensure quality control, and timely project delivery.
• Foster a collaborative and self-motivated environment, brainstorming new and innovative growth strategies.

Requirements:

• Possess 2 to 3 years of working experience in social media ads and paid search/PPC execution, including campaign setup, optimization, and reporting.
• Exhibit a high level of expertise with the Facebook Ads Manager, Adwords platform, and Google Analytics.
• Capable of thriving in a fast-paced startup environment, meeting deadlines, and delivering high-quality work.
• Possess excellent written and oral communication skills, able to effectively communicate with various levels within the organization.
• Demonstrate strong time and project management abilities, managing multiple campaigns while paying attention to details.
• Display a highly collaborative and self-motivated nature, functioning as a team player in a fast-paced environment.

Benefit

• Overtime bonus
• Gaining experience
• Comfortable work environment

Application Requirements

• Relevant formal education
• Work experience in the related industry is a plus
• Ability to adapt and learn quickly

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