Marketing Specialist (Travel Solutions/ Airlines) Jobs at Fulcrum Pvt. Limited in Karachi Division, Sindh

Fulcrum Pvt. Limited is thrilled to announce job openings for the position of Marketing Specialist (Travel Solutions/ Airlines) in the Sindh area. We are currently offering Full-time opportunities.

We are seeking candidates with excellent skills and a minimum of beginners/seniors in the field. In addition, we value honesty, discipline, and a strong sense of responsibility in our workforce.

We take pride in offering a competitive estimated salary of approximately Rs 26,000 - Rs 100,000 (per Month). However, please note that the final salary offer is subject to the company's evaluation.

At Fulcrum Pvt. Limited, we operate in the (according to the company) industry. If you are intrigued by our company and wish to pursue this exciting opportunity, we encourage you to apply directly.

Don't miss out on the chance to be part of our dynamic team. Submit your application today and take the first step towards a rewarding career with Fulcrum Pvt. Limited.

Job Information

Job Description

(Airlines/ Travel Solutions Experience is a MUST)

Key Responsibilities:

Marketing Strategy and Planning:

• Develop and implement comprehensive marketing plans to drive customer acquisition and revenue growth.
• Conduct market research to identify trends, competitive landscape, and customer needs.
• Collaborate with the executive team to align marketing strategies with business objectives.

Content Marketing:

• Oversee the creation and distribution of high-quality content, including whitepapers, case studies, blog posts, and e-books.
• Manage the content calendar and ensure timely delivery of materials.
• Work with internal and external resources to produce engaging and informative content.

Content Design and Creation:

• Design visually appealing marketing materials, including brochures, presentations, and product sheets.
• Utilize graphic design tools (e.g., Adobe Creative Suite, Canva) to create and edit visual content.
• Ensure all designed content aligns with brand guidelines and effectively communicates value propositions

Email Marketing:

• Develop and manage email-marketing campaigns to nurture leads and retain existing customers.
• Segment email lists based on target audience and customize messaging for each segment.
• Analyze campaign performance and optimize based on data-driven insights.

Event Marketing:

• Plan and execute B2B events, such as webinars, conferences, and trade shows.
• Manage event including registrations, promotions, and follow-ups.
• Measure and report on event success and ROI.

Partnerships and Alliances:

• Identify and develop strategic partnerships to expand reach and drive co-marketing opportunities.
• Manage relationships with partners and ensure mutual goals are met.
• Collaborate with partners on joint marketing initiatives.

Marketing Collateral:

• Create and manage marketing materials such as brochures, sales presentations, and product sheets.
• Ensure all materials are up-to-date, aligned with branding guidelines, and effectively communicate value propositions.

Analytics and Reporting:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data to identify trends, measure success, and inform decision-making.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2+ years of experience in marketing, with a focus on SaaS and B2B.
• Working experience ideally in Airline or IT company.
• Excellent written and verbal communication skills.
• Ability to work independently.

Preferred Skills:

• Knowledge of the latest marketing trends and best practices.
• Experience with Adobe, Canva or Photoshop.
• Familiarity with the SaaS industry and B2B sales processes.
• Creative thinking and problem-solving abilities.

Benefit

• Gaining experience
• Taught first
• Receiving a bonus for overtime

Application Requirements

• Relevant formal education
• Work experience in the related industry is a plus
• Ability to adapt and learn quickly

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